Hot new beauty trend alert! Cut your eyelashes with scissors to achieve a more manageable length. Forego a fake tan and paint your skin orange instead. Want whiter teeth? White-out correction fluid, duh. These might sound ridiculous, and that’s because they’re fake beauty treatments dreamt up for an eye-catching photo series called Spa Days.
With the help of art director Gem Fretcher, stylist Natasha Freeman, and set designer Amy Friend, photographer Aleksandra Kingo captured these images satirizing the lengths we go to meet impossible beauty standards. Critical norms perpetuated by the beauty industry, Spa Days is like a series of fake advertisements—absurd and uncomfortable, yet not so far off from images made by real companies. They’re also intentionally similar to internet memes.
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